These are the codes and conventions of the 3 types of music videos that we have as ideas.
Rock Music Videos
Dark/Deep Colours
Performance clips
May have no narrative clips
Unstabilized camera usage
No special effects
Hand held shots
These conventions usually suit Rock music videos, as deep/
dark colours follow the lyrics and type of music. Performance
clips dominate the music video music. Unstabilized camera
shots may feel like the audience is involved, along with
hand held shots hand held footage.
Pop Music Videos
Colourful
Close up of artist
Light hearted and easy-going
Teenager audience & scenarios
May have dance routine
Good mood
The fact that Pop music videos are colourful, light hearted and easy going show that Pop music videos are mainly linked to a younger teenage audience. They can be narrative or performance based videos, and usually focus on good things.
Indie/Rock Music Videos
Band/artist shown throughout the video
May have special effects
Calm, but changes as beats 'kicks' in
Narrative/ Performance clips
Close ups
Indie videos have enticed our group, and this is our main
idea. They may have black & white scenes, and may be
mostly narrative, basing the music video on the lyrics of the song.