Analysis Of Music Videos

These analysis will be based on Goodwin's Theory of Music Videos, and the Codes & Conventions of an Indie music video.

Indie/Rock Music Videos
Band/artist shown throughout the video  
May have special effects
Calm, but changes as beats 'kicks' in
Narrative/ Performance clips the song.
Close ups


Snow Patrol tend to follow the codes and conventions of an Indie Music video quite perfectly.
The music video for their song, "Crack The Shutters" follows the codes and conventions. It is slightly dark, following the codes and conventions of a Rock music video aswell.  It  has close up and extreme close ups of the artist to begin with, and this follows the rules of an Indie music video. Again, it is dark all around the artist's face. As the music video progresses it pans out, to a close up of the artist's face, while the beat is building up. The beat soon kicks in and the music video changes and adapts to this beat and we see band performance clips and hand held camera shots, which again follow Indie music video codes and conventions. It features different shots of the bandmates and some of the shots feature links with the beat. When the song decreases in speed of beat, the video turns once again to a calm state, only to change when the beat kicks in again. Overall the music video features a dark atmosphere, dark colours, performance clips, along with a small bit of a narrative side to it.

Codes & Conventions Of a Music Video

These are the codes and conventions of the 3 types of music videos that we have as ideas.
Rock Music Videos 
Dark/Deep Colours                         
Performance clips                             
May have no narrative clips           
Unstabilized camera usage             
No special effects                           
Hand held shots                               

These conventions usually suit Rock music videos, as deep/
dark colours follow the lyrics and type of music. Performance
clips dominate the music video music. Unstabilized camera
shots may feel like the audience is involved, along with
hand held shots hand held footage.

Pop Music Videos
Colourful                                       
Close up of artist                          
Light hearted and easy-going       
Teenager audience & scenarios   
May have dance routine
Good mood

The fact that Pop music videos are colourful, light hearted and easy going show that Pop music videos are mainly linked to a younger teenage audience. They can be narrative or  performance based videos, and usually focus on good things.

Indie/Rock Music Videos
Band/artist shown throughout the video  
May have special effects                          
Calm, but changes as beats 'kicks' in       
Narrative/ Performance clips                   
Close ups

Indie videos have enticed our group, and this is our main
idea. They may have black & white scenes, and may be
mostly narrative, basing the music video on the lyrics of the song.