Blog Closed

Evaluation Question - 1

Evaluation Question 1 on Prezi

Evaluation Question - 2

How effective is the combination of your main product and ancillary texts?

Effective



 - We thought that the colour theme inbetween our Digi-Pak, Video and website was very effective in terms of having a consistent colour theme throughout.
 - The Digi-Pak also combines two still shots from the music video, for the front and back cover.
 - The Websites main feature is the large music video view which is central to the page so people can actually see it. This was similar to other websites which we researched.
 - The band name in the top left hand corner of the page with white text and a red background is easy to see and clear to the audience.
 - The main product is the music video which shows clear links to the other tasks.
 - At the end of the video the actor is shown on a long walk down the track as a long walk to the end which is seen on the digipak itself as the pictures taken were from the site of the scene.

- The darker tones on the Digi-Pak don't specifically match those in the website, except for the font and background of the font.

Evaluation Question - 3

What have you learnt from your audience feedback?

There were various ways to learn our audience feedback towards the music video. We learnt, and recorded this feedback in anumber of ways;

•  Through comments on YouTube video page
• Class presentation
• One-to-one interviews
• Through dialogue

  Through these methods of conveying feedback, we learnt that;

• The continuity of our video produces confusion
• Some cuts are slightly unnecessary/ confusing -  They may be too sharp or present continuity issues focused around the storyline.
• Colour - Colour was bright at times, as opposed to dark atmospheres in the next cut.
• We learnt that we may not have to go through the proccess of acquiring permission for the use of the song, as The Castros are a local band, however, we followed some comments that stated we should still ask for permission to be safe.
• Our Digi-Pak feedback consisted of comments stating that we should finish the back 2 panels of the Digi-Pak, as well as clear the quality of the picture.

This feedback influenced us to keep our atmosphere the same throughout the video, so we opted for a dark consistent theme. In terms of the cuts, we decided to edit them by fading some cuts out, whilst leaving some as we thought it produced some film related shots, eg; match on action during first 30 seconds of video.

Evaluation - Question 4

How did you use media technologies in the construction and research, planning and evaluation stages?

During our filming we used the Canon 600D camera and Hama Omega premium III tripod in order to have steady filming and have flexibility in filming. Along with this we used a double-sided reflector to have a better dispersion of light in the shot we would be filming. This, in conjunction with some lights and light stands would provide adequate light for filming. The editing occured in Adobe Premier Pro with plans to add touches on Adobe After Effects.

What Went Well

• The camera quality was extremely good, providing a range of qualities from 360p to full HD 1080p.
• The tripod was extremely effective in keeping stability and helping us pan and get our steady shots of long walks ie; the railway shot and tunnel shot.
• The time spent on Adobe Premier Pro was quite easy, and no big problems occurred.

What Went Wrong

• We had major problems with the camera and light coming into the camera, many shots were wasted because not enough light was coming into the camera and the small screen on the camera did not let us see whether the shot would have a good outcome or not.
• The dark atmospheres that we wanted in our video provided a big challenge as we did not have lights in order to compensate for the dark afternoons that we filmed on.
• Exporting our video onto YouTube proved challenging as it took a whole day to upload because of internet speeds and a large HD file.

Canon 600D

Reflector

Omega Premium III

Adobe Premier Pro

Research and Planning Stages



In our research and planning stage, we used various technologies in order to complete our research and planning and record it, we used technologies such as:
-Internet:
-Google - Researching codes & conventions, etc.
-Blogger - To log our progress
-YouTube - To research similar products and conventions
-Prezi - To display our progress and other parts of our research and planning
-Pitchfork - Website to perform detailed research into similar products
-Magazines
-Magazines were used to look at pictures of band clothing, similar products and codes and conventions of Indie/Rock music; NME, Mojo and Q magazine.
-Television
-Watching music videos of a similar or certain genre to find codes and conventions, to compare what theorist has been used in certain music videos as well as clothing and the outline of the music videos, ie; narrative or performance clips.

- Camera - The camera was used to film location shots for planning, as well as mostly for location scouting shots to present in group meetings.
-Evaluation

Internet - Blogger - To record our evaluation responses.

Final Piece - Website

http://www.wix.com/05pukasz/thecastrosofficial
This is the website which we have created for The Castros. It suits the meaning and atmosphere of the music and final video, as well as following the codes and conventions of Indie/Rock websites.

Digi-Pak - Final Piece

This is the Digi - Pak we chose to do, it is triple sided, with front and back designs.

Final Piece - Music Video

Risk Assessment

Location: Embankment/ Ferry Meadows 

Risk	Action Carried Out	How this can be prevented or changed
Hit by Cyclist	Move away from path	Avoid filming when there are cyclists around.

   Location: Riverside/ Ferry Meadows

Risk	Action carried out	How this can be prevented
Falling into the river	Filming only in shallow areas, or not by riverside.	Film away from the waters’ edge
Duck	Could get into the shot when we didn’t want them	Film away from the ducks

Location: Town Centre

Risk	Action Carried out	How this can be prevented or changed
Walking public	Could bump into people walking	Try to work around people and try to film during a quiet time of the day.
Companies	Could advertise the company	Try to point the camera in a separate area
Trees	Cameraman could walk into the tree when filming	Having a second man to help the camera as an aid

   Location: Peterborough Nene Valley railway Station

Risk	Action Carried out	How this can be prevented or changed
Falling onto Track		Film away from the edge of the platform

Location Scouting

For our music video, we decided to have a video with the emphasis on feelings and the surroundings of the feelings, ie; The actor is sad and therefore he is surrounded by tunnels and dark atmospheres, as well as big empty spaces. This is what we found to be ideal for our music video.

Ferry Meadows - This is due to the big, empty fields, as well as the lakes and the sunset which we found tied in perfectly with the ending of the music video.


Embankment - Initially the plan was to film here, as it was tied to Ferry Meadows and the scene of a river and  waterside would be consistent, however after looking into this further, we decided that it would be too much alike Ferry Meadows and we wanted more variety so the idea was discarded.


Nene Valley Railway Station - From the start we planned to film along a railway line in order to show the long trek in the end of the video, this was especially suitable as the railway line would be out of use during our filming schedule, and was easily accessible.


























This is the final location in which we decided to film the near-end of our music video. It is at Ferry Meadows, at one of the lakes. This was suitable as the setting and the time at which we filmed provided the dark atmosphere and lone setting which we planned on.

Looking Into Websites 4

All Time Low

       All Time Low's website features conventions of a Rock website rather than an Indie genre website or a mix of the two.  It is mostly dark, and the colour scheme features 2 main colours, black and red. Therefore, the black being the background and the red highlighting pictures and the band. Again the right of the webpage shows no information, only the left. A direct link to  their new video is posted as a picture on the first post. All the links are on the menu bar at the top o fthe page highlighted by red. A band photo is presented to the right of the title.

Looking Into Websites 3

Snow Patrol

 Snow Patrol's website relates to the codes and conventions of an Indie/Rock genre website. It is clear, with bright colours which are also quite smooth and dim in places. It isn't dark or cluttered like conventional Rock genre websites. The sides do not move and the image does not change, this is an idea which we may incorporate into our website, which will also follow codes and conventions of an Indie/Rock website. The title is on big bold letters in order to catch attention. There is nothing to the right of the page, information which could be here, is most likely shown on separate individual pages, which leaves this part clear, also showing the image that Snow Patrol currently promote, the eagle. They have a slide show of upcoming news and pictures, with a link to their Twitter account.