Evaluation Question - 3

What have you learnt from your audience feedback?

There were various ways to learn our audience feedback towards the music video. We learnt, and recorded this feedback in anumber of ways;

•  Through comments on YouTube video page
• Class presentation
• One-to-one interviews
• Through dialogue

  Through these methods of conveying feedback, we learnt that;

• The continuity of our video produces confusion
• Some cuts are slightly unnecessary/ confusing -  They may be too sharp or present continuity issues focused around the storyline.
• Colour - Colour was bright at times, as opposed to dark atmospheres in the next cut.
• We learnt that we may not have to go through the proccess of acquiring permission for the use of the song, as The Castros are a local band, however, we followed some comments that stated we should still ask for permission to be safe.
• Our Digi-Pak feedback consisted of comments stating that we should finish the back 2 panels of the Digi-Pak, as well as clear the quality of the picture.

This feedback influenced us to keep our atmosphere the same throughout the video, so we opted for a dark consistent theme. In terms of the cuts, we decided to edit them by fading some cuts out, whilst leaving some as we thought it produced some film related shots, eg; match on action during first 30 seconds of video.