Codes & Conventions Of a Music Video

These are the codes and conventions of the 3 types of music videos that we have as ideas.
Rock Music Videos 
Dark/Deep Colours                         
Performance clips                             
May have no narrative clips           
Unstabilized camera usage             
No special effects                           
Hand held shots                               

These conventions usually suit Rock music videos, as deep/
dark colours follow the lyrics and type of music. Performance
clips dominate the music video music. Unstabilized camera
shots may feel like the audience is involved, along with
hand held shots hand held footage.

Pop Music Videos
Colourful                                       
Close up of artist                          
Light hearted and easy-going       
Teenager audience & scenarios   
May have dance routine
Good mood

The fact that Pop music videos are colourful, light hearted and easy going show that Pop music videos are mainly linked to a younger teenage audience. They can be narrative or  performance based videos, and usually focus on good things.

Indie/Rock Music Videos
Band/artist shown throughout the video  
May have special effects                          
Calm, but changes as beats 'kicks' in       
Narrative/ Performance clips                   
Close ups

Indie videos have enticed our group, and this is our main
idea. They may have black & white scenes, and may be
mostly narrative, basing the music video on the lyrics of the song.